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Bilişim Teknolojisinin Tarım Ürünlerinin Pazarlamasındaki Konum ve Önemi (E-Pazarlama)
(The Importance and the Place of Agriculture Products Marketing of Data Processing Technology (E-Marketing) )

Author : Halil Kızılaslan  Hayati GÖNÜLTAŞ  
Type :
Printing Year : 2011
Number : 2011-1
Page : 1-11


Summary
Pazarlamada yeni bir yöntem olması nedeniyle bilişim teknolojisi; bilginin planlanması, geliştirilmesi, transfer edilmesi ve hayata geçirilmesiyle ilgili tüm faaliyetlerin sistemli bir biçimde yönetilmesi konularını kapsamaktadır. Bu çalışmada bilişim teknolojisinin, elektronik ticarette ve tarım ürünlerinin pazarlanmasında kullanımı ile ilgili veri ve istatistikler ve bunlardan çıkan sonuçlar ortaya konulmuştur. Yapılan bu çalışma ile bilişim teknolojisinin ve pazarlama kavramları e-ticaret ve e-pazarlama bağlamında açıklanmış ve bunların tarımsal pazarlama alandaki konum ve önemi değerlendirilmiştir.1990’lı yıllardan itibaren başlayan ve hızla gelişen bir sistematiğin durumu irdelenerek günümüze kadar ulaşılmıştır. Böylelikle bilişim teknolojisinin dünya sınırlarını ortadan kaldıran sonuçları izlenmiştir. Çoğalan ve hızlı yayılan bilgi, pazardaki beklentileri etkilerken, bir taraftan da bu beklentileri tatmin etmeye yönelik yönetimde rekabet edici yeni yaklaşım ve sorunların ortaya çıkmasını beraberinde getirmektedir. Bu yüzden elektronik ticaretin her alanda olduğu gibi tarımsal pazarlama alanında da etkin kullanılabilmesi için gerekli kanuni düzenlemeler yapılmalı, eğitim faaliyetlerine hız verilmeli ve maddi anlamda destekler sağlanmalıdır. Bu bağlamda ülke ve dünya ticaret pazarına entegre olma açısından önemli bir araç olan bilişim teknolojisi her yönüyle dikkate alınarak ona uygun politikalar geliştirilmelidir.

Turkish Keywords
E-Pazarlama, Tarım Ürünleri, Bilişim Teknolojisi

Abstract
As a new method of marketing; data processing technology includes the systematic management issues of all processes related to the planning, developing, transferring and putting the data into practice. Data and statistics regarding the usage of data processing technology in electronic marketing and agriculture products marketing and their outcomes have been presented in this study. The description of the concepts of data processing technology and marketing within the context of e-trade and e-marketing and their importance and place of agriculture product marketing has been assessed in this study. By examining the state of a rapidly developing systematic stating as of 1990s, it has reached today. Thus, the outcomes of data processing technology which remove the boarders of the world have been observed. As well as effecting the expectations in the market, increasing and rapidly expanding data brings about new competitive approaches and problems aimed at satisfying the expectations in management. Therefore, in order to use electronic marketing in agriculture products marketing effectively as in every area, essential legal regulations should be made, training processes should be accelerated and financial supports should be provided. In this respect, considering all aspects of data processing technology; an important means in terms of integrating state and world trade market; convenient policies should be developed about it.

Keywords
E-Marketing, Agriculture Products Marketing, Data Processing Technology

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