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Kırşehir İli Merkez İlçede Yaşayan Tüketicilerin Organik Ürün Tüketimindeki Tutum ve Davranışlarının Belirlenmesi
(The Determination of Attitudes and Behaviors in Organic Product Consumption of Consumers Living of Central District of Kırşehir Province )

Author : Hasan Gökhan DOĞAN  Esra GÜREL  
Type :
Printing Year : 2016
Number : 2016-2
Page : 147-156


Summary
Tüketicilerin, organik ürün tüketimindeki tutum ve davranışlarının belirlenmesi, organik ürün sektörünün pazarlama faaliyetleri açısından önemli olan araştırmalardır. Kırşehir il merkezinde tüketicilerin organik ürünlere bakış açısı, tüketim eğilimleri ve bilinç düzeylerinin belirlenmesi amacıyla 185 tüketiciyle anket çalışması yapılmıştır. Elde edilen bulgular, tablolar haline getirilerek frekans ve yüzdelik değerler üzerinden yorumlamalar yoluna gidilmiştir. İstatistiksel yöntem olarak, Kolmogorov-Smirnov testi ve Ki-Kare Testi yapılmıştır. Bu yöntemle, organik ürün tüketme durumu bakımından bazı parametrelerde gruplar arasındaki farklılıklar belirlenmiştir. Sonuç olarak, tüketicilerin meslek grupları, hane halkı büyüklükleri, alış veriş yapılan yer, organik ürün tanımını bilme durumu, daha fazla fiyat ödeme durumu ve organik ürünler hakkındaki bilgi kaynağında gruplar arasındaki farklılık istatistiksel açıdan önemli görülmüştür.

Turkish Keywords
Organik ürün, Kolmogorov-Smirnov, Ki-Kare, Kırşehir, Tüketim.

Abstract
The determination of consumers which are attitudes and behaviors in consumption of organic products, for the marketing activities sector of organic product are important investigations. Survey was made with 185 consumers for purpose of the determination viewpoint to organic products, consumer trends and level of consciousness. In tables the findings, through frequency and percentage values was interpreted. As statistical method, Kolmogorov-Smirnov test and Chi-Square test was made. With this method, the differences among groups of some parameters in term of organic product consumption situation was determined. As result, it was seen statistically significant the differences for among groups in term of occupation groups, household number, the place of trucked, the knowledge status of the definition of organic product, the status of paying more for organic products and information resources about organic products of consumers.

Keywords
Organic product, Kolmogorov-Smirnov, Chi-Square, Kırşehir, Consumption.

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