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Abstract


Determination of the Poultry Consumption Habits and the Factors Affecting the Poultry Purchasing Decision of Households in Kırşehir Province
In recent years poultry meat production and consumption have increased in our country as well as in the world. The behavior of consumer causing this increase, seems to be worthy of investigation. The study was conducted in the urban area of Kırşehir province. A survey was developed in order to identify the consumption profile of the households and to determine the factors affecting purchase decision and applied to 324 households. According to the results, the most preferred poultry meat is chicken (94.6%). It was calculated that the average consumption of chicken per person is 5,08 kg/year in Kırşehir and it was determined that this amount is well below Turkey average of 16,1 kg/year. Factors that affecting purchasing decision, are easy to reach chicken meat and affordable price. Eventhough consumers compare prices at the purchasing point, but it is seen that the price changes do not affect the amount of purchasing. As a result, if households are informed that chicken meat is healthy and nutritious, the amount of consumption will increase.

Keywords
Poultry, consumption habits, consumer behavior


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