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Abstract


Investigating Consumer Behaviors Towards Plants Used for Medicinal and Aromatic Purposes (The Case of Kahramanmaraş City)
Medicinal and aromatic plants have been used as drugs for preventing diseases, maintaining health, and healing diseases. The demand for these plants in the world market is increasing every other day. The emergence of the side effects of drugs with synthetic and chemical content has particularly increased the use of medicinal plants. This study aimed to determine the behaviors of consumers living in Kahramanmaraş central county and rural areas towards plants used for medicinal and aromatic purposes. Proportional sampling method, 95 % confidence interval, and 5 % error margin were used in the study. Hence, a questionnaire was administered to 762 households. It was determined as a result of the analysis of the findings that among the most frequently used medicinal and aromatic plants were red pepper, mint, garlic, thyme, and basil. Majority of the consumers (96.06 %) were found to obtain medicinal and aromatic plants without paying any fees using their own possibilities. 47.38 % of the consumers were determined to get the plants they used for medicinal and aromatic purposes when they run out of them. According to the findings obtained from the study, family members and immediate environment were observed to have an influence on the use of medicinal and aromatic plants by consumers. In addition, the study found at the end of the investigations that consumers in rural and urban areas used these plants when it was necessary.

Keywords
Kahramanmaraş, Medicinal and Aromatic Plants, Consumer, Consumption, Preference


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